Live Tinted launches “Free” as the fifth huestick in the family! In the announcement email, it was casually presented, “Tinted’s new multistick shade, FREE, is here! We asked you what shade of the Huestick you wanted to see next, and an overwhelming number of you said ‘berry’. Inspired by your love of the Huestick formula, FREE is unique on every skin’s hue.”
This is the first huestick that does not work as a color corrector, but it’s your eyes, cheeks, lips multitasker. As a girl rocking purple hair at the moment, I immediately ordered my Free huestick and I imagine this will be my go-to color.
Holi Hai!
The berry-huestick is the first splash of color from LiveTinted. Previous huesticks were geared towards color correctors of reddish tones.
The way the brand celebrates this release is with a Holi themed campaign. First we honor Desi girl Deepica for founding the company and working toward representation in beauty, but now she’s bringing attention to the festival of colors celebrated by Hindus every spring.
The story of Free:
“FREE is a vibrant berry shade with a smooth matte finish. It’s our first venture into a vibrant multistick, perfect for Spring, that uniquely compliments any hue. A celebration of color and life, self-expression and living one’s truth, this beautifully bold shade is reminiscent of the eastern tradition of Holi, the festival of color, and is a tribute to Live Tinted’s mission of celebrating all hues and the stories that come with them. We hope that when rocking FREE, the wearer feels free to be… whoever they want to be in this world, without any limits.” (livetinted.com)
I am so excited to try out Free! I own the original 4 huesticks and the formula is gentle and effective, so I know it’s just a matter of adopting the new color. Who else is ordering Free?
